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College admission counseling. Opening doors, empowering minds.


The culture or feel of a campus cannot be reduced to a ranking or a linear measure of any kind. Whether a professor will help you learn cannot be revealed by the number and prestige of his or her alma matres.

Donald Asher
Cool Colleges for the Hyper-Intelligent, Self-Directed, Late Blooming, and Just Plain Different


Let us all—counselors, parents, and students—reclaim the college selection and admission process as a form of education rather than a form of commercialism. Let us turn our young people first to their imaginations, not toward market driven illusion and false precision.

Philip Ballinger
Director of Admission,
University of Washington


What I’d tell teenagers today: pick a good liberal arts school and learn how to think.”

R. Glenn Hubbard
Dean, Graduate School of Business
Columbia University


Don’t be too cautious. It seems to me that we work hard to craft questions that prevent that, but we see students who are too cautious. Be adventurous intellectually – write unconventionally. Applicants have more freedom than they think, and it’s in their interest to use that flexibility.

John Latting
Dean of Undergraduate Admissions,
Emory University


There are all sorts of internal forces on campuses that drive tuition upward, but they are less important in setting the price of an education than is the conviction that college is an unbeatable investment for a better life.

Nicholas Lemann
“The Cost of College”
The New Yorker Magazine


For many students, there has been (and frankly speaking there should be) some struggle to define what you want and what you need in a college. Questioning how one learns best, and under what conditions, should be the central issue…

Bruce Poch
Former Dean of Admissions,
Pomona College


College is a vital step toward adulthood for students pursuing admission processes. We owe them the best support we can muster, because guiding students is a trust of great consequence.

William M. Shain
Former Dean of Undergraduate Admissions,
Vanderbilt University


What is college for? You want the inside of your head to be an interesting place to spend the rest of your life.

Judith Shapiro
Former President, Barnard College
College: What It Was, Is, and Should Be
by Andrew Delbanco


Your need for learning, your desire to know, your appetite for new activities and new ideas, your willingness to be stretched beyond your comfort zone, your tolerance for ambiguity, your fondness for hard work, your interest in people, places, and things, and your passion for life – these are what you must invest if you want to create (not get) “a good college education.”

Lloyd Thacker
College Unranked


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about Me

I have been an independent educational consultant since 2007, based in Los Angeles. Many of my students live in Southern California, but others live throughout the United States, Europe, Asia, and Australia.

Because guiding students is a trust of great consequence, I believe it is essential for educational consultants to receive the best training available and to continually deepen their knowledge of the college admission landscape.  In 2009, I completed the Certificate in College Counseling “With Distinction” at UCLA. In 2014, I earned the designation of Certified Educational Planner, the highest level of competency awarded in the profession.  I am a member of the Independent Educational Consultants Association, serve on its College Committee, and am Vice Chair of its College Affordability Subcommittee. I am also a member of the Higher Education Consultants Association, the National Association for College Admission Counseling, and the National College Advocacy Group.  For several years I was an instructor at University of California San Diego Extension teaching "The Principles of College Affordability," and have been a regular guest instructor each summer at IECA's Summer Training Institute West.  In 2016, I was featured on NPR's "All Things Considered" and was a panelist on MONEY magazine's Twitter chat on financial aid.  I have presented at numerous high schools, webinars, trade unions, and professional conferences on many areas of the college application process.  And I have visited over 200 college campuses across North America, developing close relationships with admission professionals at many of these schools.

But most importantly, I bring the wisdom of life experience to my work with students. In my former career in film and television, I spent many years observing every imaginable path to creative and professional success among directors, actors, writers, producers, and other craftspeople. I am passionate about empowering students to discover their own paths as well.

My wife and I have two daughters who are recent college graduates – one working as a television writer in Los Angeles, the other as a legal assistant in a New York City law firm.  And after a successful career as a production designer for television commercials, my wife has embarked on a new career as a bakery owner and pastry chef creating delicious desserts for walk-in customers, local restaurants, and cafés.